As a business owner, you want the best results possible. You might be wondering, what is the best strategy to make your website more visible? Content Marketing or Technical SEO?
The answer to this question is not an easy one, but in this article, we are going to take two starkly different approaches and compare them against each other. We’ll take a deeper look at technical search engine optimization and content marketing. In the end, you’ll see which option can help your business thrive online better than the other side.
Let’s first start with an explanation of what technical SEO is and then look at content marketing. At the end, you’ll be able to know which one to choose. So, stay tuned.
What Exactly is Technical SEO?
Technical SEO is a set of best practices for organic search optimization that adhere to Google’s guidelines — giving you a website that not only works well for your visitors but gets you higher rankings in Google search results. The goal is to have a website that’s well optimized for users and search engines — where both users and search engines are happy.
Why Technical SEO is Important
Search engine optimization is more than just reviewing your keywords and title tags — there’s more to it than that. There are many things you need to do on your website that can have an enormous impact on your visibility with search engines:
Better mobile site performance.
You want people to trust what they read on your blog and website, so it’s important to be right as often as possible in regards to formatting and keywords. Thankfully, you can get SEO services in Noida to help you cross-reference your work to ensure that you’re following Google’s guidelines.
Indirectly impacts ranking
There are many things that Google looks at when ranking your website. Posts on social media can have an impact on your page ranking, but there are a few other things that don’t have a direct impact but can be important:
For example, if you link to another website from your own — that may result in you receiving a higher ranking in search results. This is because Google sees it as another source of information, giving you more credibility and authority with the user.
If you link to drop shippers and affiliates by mistake, this could also provide you with a boost up the ranking chart if Google decides to give you credit for it.
What is content marketing?
Content marketing is using various types of content to attract and engage your target audience online. This can include everything from blogs to emails and social media. The content you publish should build trust with your audience and help them solve a problem.
In order to do that, you need to create quality content and make it easy for people to find — which is why most companies need someone who can do technical SEO for them. You can get digital marketing services in Noida to assist you in creating quality content.
The goal of content marketing is to help your business stand out from the crowd and create a positive impression that encourages people to do business with you, come back to your website, and share your message with friends.
Benefits of Content Marketing
Content marketing has countless benefits for businesses of all kinds, including the following:
- Improved Rankings: Having high-quality content on your website will increase the likelihood that Google will rank you higher in search engine results.
- Increased Engagement: Once people find your content on Google, they spend a significant amount of time on it — which helps increase engagement.
- Increased Sales: People who are more engaged and invested in what you’re doing will be more likely to buy from you, as well as recommend you to their friends and family.
- Improved Credibility: When people trust what you say about your company or product, they’re more likely to make a decision based on that information. In other words, the more people trust what you have to say about your business or products, the better it is for your brand overall.
- Increased Brand Awareness: When people trust what you say about your brand, they’re more likely to recognize it in product reviews and other online content, which may help increase brand awareness.
- Increased Customer Loyalty: When people trust what you say about your company, they feel more loyal and invested in doing business with you — which can lead to a better customer experience overall.
Here are the top 3 cases where content marketing can make a huge difference for your business:
- You Want More Sales
If you want to generate more sales or leads from your website, you’ll need high-quality products and services, a site that’s optimized for conversions, and an understanding of all the moving parts of SEO. If you aren’t sure where to begin, consider outsourcing some of your content creation needs. Get SEO services in India to ensure that your site will generate as many leads as possible.
- You Need More Authority In Your Industry
Whether you’re in personal development or manufacturing, if you want to be an authority in your industry, you’ll need high-quality content that’s relevant and informative to your audience. The best way to do that is by constantly creating new content — which is something most businesses can’t easily do on their own.
- You Want To Make Better Decisions
You need high-quality, relevant content to make better decisions and influence them in a positive way. When people trust the information they find on your website, they’re more likely to buy from you and recommend you to others. But if you’re not making it easy for people to find that valuable information by optimizing your website properly, there’s a good chance it won’t be found.
You want to put your best foot forward online, and this means creating content that is worthy of the trust of your readers. You can start by creating a content marketing strategy that includes high-quality, long-form content on your website, as well as creating engaging social media and email campaigns.
But if you really want to create the kind of content worthy of the trust of your audience, you need someone who understands how Google works and how to be successful in search engine optimization. In short, you need someone who’s great at technical SEO — which can be hard to find since there are so many frauds out there. If you don’t know where to start, it’s always a good idea to hire an SEO agency in Noida to tell you what you need to do to optimize your site.