In the age of marketing and promotion, it is no longer as simple as getting listed in local directories; it is a series of complex strategies and allocating specific marketing budgets.
The question is how small businesses, like home appliance repair shops, can grow and attract new clients with limited budgets and no marketing exposure. If you struggle to bag new clients, here are five pocket-friendly ways to generate new leads to help your business multiply.
Have a functional website
These days, online presence, regardless of industry or services provided, is as vital as breathing. Treat your website as the first point of contact and a visual front desk that customers can reach out to. Just because you do complex tasks of fixing electrical appliances does not mean your website has to be equally complicated.
Simplicity is the most significant metric for measuring website development and operations functionality. Your aim should be to develop a website that is informative and functional and provides all necessary information about your services on your website, along with in-depth information about your location, contact details, booking procedures, etc. Additionally, make your website mobile-friendly so that there are more chances it will be hit with your customers.
Get listed on Google Business
Google Business profile is a sure-shot way of marketing your business without extra expenditure. By optimizing your Google Business Profile, you’re making sure people in your area can find you when they need a quick appliance fix.
The best thing is that it’s free, making it a great budget option for marketing your services. Ensure that your Google Business profile has been claimed and is up and running. To appear in local search results, obtaining a Google Business Profile with the same name as your repair store is compulsory.
Mention as much information about your business as possible, such as working hours, service catalog, location, etc. To boost visibility and establish credibility with concerned and interested parties, upload pictures of your workplace and the billboard of your repair shop.
You can even ask satisfied clients to leave behind reviews if their experience has been positive with your company. Make the best use of your Google Business profile by having reviews and testimonials. Never react assertively to negative reviews; instead, be empathetic and open to dissatisfied customers.
Use reviews and testimonials
Reviews and testimonials are the digital currency and social proof needed online to establish credibility and trust. Good reviews by happy customers can help seal the business industry’s approval and solidify your position as a vetted professional. After every service, request customers to leave behind their reviews of your services on your social media and Google profile.
Explain to them how leaving behind reviews helps you provide top-notch service to customers. To give your customers an ego boost, post video testimonials of customers on your social media handles, but do make sure to get their consent before doing so. Also, Yelp reviews should be used to encourage visibility, reach, and exposure. If a customer posts a good review about your services elsewhere, screenshot it and post it on social media.
Content marketing
Content is the leading marketing tool in today’s market and can have a boundless impact. Social media can provide many ideas for content creation, but not all content is created equally. You can post helpful and maintenance tips alongside funny content to keep everyone engaged and interested in your social media profile.
Use the concerns and complaints people usually contact you for to create informative and helpful content. Don’t take your image too seriously; just because you run a business account doesn’t mean your content has to be dry and dull. Posting funny content based on awkward or weird customer interactions is an intelligent and exciting way to keep your audience engaged and give your business a humanistic touch.
One way to reduce your content creation time is to use ready-made repair poster templates on PosterMyWall, making it easy to post about deals and services. Make your content enjoyable using multiple formats, like videos, pictures, stories, etc., to mix and match the stuff you post online.
Utilize paid advertising
Paid advertising may sound fancy, complicated, and expensive, but trust us when we tell you it is highly cost-effective and efficient. PPC is one of the easiest ways to get your home appliance repair shop in front of the right people while staying within budget.
Rather than running ads aimlessly, with the possibility of many just skipping them, run PPC ads to ensure that you pay for ads your customers show interest in. PPC is a marketing technique that allows you to pay only for the ads clicked by your target market, helping you control your marketing budget.
Start by allocating a budget and selecting the campaign duration you wish to run. After that, decide on your target demographics: age, income group, location, etc. All of the demographic requirements need to be shortlisted to make targeting easier. Using platforms like Google Ads or MetaAds to create campaigns can be more efficient as it can provide you with the opportunity to have a more targeted and direct approach.
Remember to share real-life testimonials and follow your company ethos to ensure authenticity and originality in your marketing endeavors. You won’t need a fortune to market your services with happy clients, so work on providing top-quality services. Happy promotions!